The opening line of this much-discussed summary of the Knight Foundation study of symphony orchestras and their audiences just didn’t ring true with me – “To woo younger audiences, which are bored by Beethoven, Bach and Brahms, orchestras must play more contemporary works, even at the risk of alienating their aging core audience. …. [this is] false”. My personal experience suggests otherwise – new music does attract young audiences, and often large ones at that. So what’s going on with this study? Thankfully, Greg and Alex have figured it all out for me.


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